In the 50s and 60s the selection was smaller than it is right now, and this was certainly a good thing for the Detroit Big Three. When it came to luxury, Cadillac and Lincoln occupied a particular spot above the rest, but you had to decide if you were looking for sporty pizzazz or luxurious comfort.
This could be a difficult decision, but one thing that you find when you look into the history of automotive marketing is that the manufacturers were more than willing to develop new niches.
To this end the personal luxury car was introduced, a combination of sporty good looks and luxury. The Cadillac entry into this category was the Eldorado.
The Cadillac Eldorado was introduced initially for the 1953 model year. General Motors certainly had no way of knowing at the time, but it went on to be the personal luxury car that was in production longer than any other, lasting through the 2002 model year.
The 1953 Cadillac Series 62 Eldorado was at the top of the Cadillac line during that initial debut production year. It was an innovative and eye-catching convertible, and if you are looking for a truly rare classic Cadillac you will certainly want to keep your eye out for one of these babies.
There were just 532 specimens of the 1953 Cadillac Series 62 Eldorado produced, and it was chock-full of innovations that came out of the fertile imagination of General Motors design chief Harley Earl. These included a wraparound windshield and an eye-catching low-slung belt line.
These cars are obviously very valuable today if you can find one, but they cost a pretty penny when they were new as well. The sticker price on the limited edition 1953 Cadillac Series 62 Eldorado was around $7750; this equates to about $63,000 in today’s currency.
People who buy and sell vintage cars know the real deal, and there is no denying the fact that the 1953 Cadillac Series 62 Eldorado is a true American classic.