1955 Dodge Royal
1955 was a turnaround year for Dodge and for Chrysler in general. With the newly restyled 1955 Dodge Royal, Custom Royal, and Coronet, the brand was looking for a comeback. Chrysler nearly went out of business in the previous couple of years, but with a big loan and the design genius of Virgil Exner, they were getting back on track.
For the 1955 Dodge Royal, as with all the nameplates in the year’s lineup, the design was completely new. The wheelbase of 120 inches and length of 212 inches made the 1955s bigger than previous models. The mechanics and engineering of the 1955 Dodge Royal was similar to the DeSoto, but the styling was unique.
For the 1955 Dodges, the Coronet was the entry level model, the Custom Royal sat at the top of the line, and the Royal right in the middle. Consumers could by the 1955 Dodge Royal as a 2-door coupe or hardtop coupe, a four-door sedan or wagon, or a two-door convertible. The wagons included a Sierra nameplate, while the hardtop coupes were officially called Royal Lancers. While the entry-level Coronet came with an inline-six, the 1955 Dodge Royal models came standard with the new, larger V8 engine.
The 1955 Dodge Royal even offered a trim level to appeal to ladies. It was called La Femme, and it came with the choice of two evocative color options: Heather Rose or Sapphire White. Women would even find that their La Femme came equipped with a pair of boots, an umbrella, a bag, and a cape to match the floral interior of the car.