Before the American Motor Corporation came to control this classic car’s destiny under the AMC name, that is, the AMC Marlin was known as the Rambler Marlin. In order to make more consumers feel like they could ride in style, the company incorporated a “personal luxury” style, which not only gave potential buyers a sizable list of standard features, but also provided several additional features to better suit the needs and wants of a diverse culture. With the combination of the standard and optional equipment, buyers could customize the look and feel of their new car. The AMC Marlin itself was officially introduced to the public in 1965. In the beginning, the car received mixed reviews and had a troubled lifespan. When the 1967 model year Marlin was introduced, it was larger than it was in previous years. 2,545 units were sold, and they were more expensive than the earlier models.
Unfortunately, the AMC Marlin seemed to be experiencing something akin to an identity crisis. The car lacked the more compact size of sportier cars, despite its desire to pack a punch, especially after its redesign added overall size and an extra 350 pounds in weight. Additionally, it lacked the pizzazz of its luxury car competitors. Though relatively few Marlins were produced in the first place, only 355 had the available six-cylinder engine under the hood. Others had the base V8, which was a 290 cubic inch, 2.8 liter engine with a two barrel carburetor.
Because of falling demand for the Marlin and the increasing skepticism on the part of the pubic on AMC’s ability to keep its financial stability, the Marlin was discontinued at the end of the 1967 model year.