Occasionally, an automobile company has some trouble coming up with a completely unique vehicle unlike any others on the market. After all, if it’s not a good idea to reinvent the wheel, it can sometimes seem that way about cars that are selling. Add in regulations on things like emissions, and creating a completely new model becomes quite difficult. In the 1960s, the Mercury division of Ford was having some trouble with their originality, at least for some models. The Mercury Cougar is a classic car which was originally based on the Ford Mustang when it was first built in 1967. It would later come to resemble other models, such as the Thunderbird.
In 1968, Mercury was enjoying respectable sales with its 1968 Mercury Cougar, reaching about 110,000 units. To maneuver the car down the road, drivers relied on the manual transmission and rear wheel drive, but in terms of the engine, there were many different options. Six different engine options were available for the 1968 Mercury Cougar, though they were not offered simultaneously. One engine was the V8 which was a 302 cubic inch engine. Producing 210 horsepower at 4600 rpm, the engine gave drivers some speed, but at a reasonable price. With a sticker price starting at about $3000, the ’68 Cougar was a good option for someone who desired a Mustang with a twist. For all the engine options, though, there was just one body style available: a two-door hard top.
All in all, the Mercury Cougar was a muscle car which slowly made a name for itself, though its differences from the Mustang, Thunderbird, and other models were not very pronounced.