AMC Concord: The Subaru before Subaru was Cool
While Subaru now owns the market on cars for the outdoorsy crowd, AMC was the car maker that created this market. The Subaru Outback, Forester, and other models are favorites with drivers in places like Colorado. Back in the late 1970s and early 1980s, the all-wheel drive AMC Concord with faux wood paneling was the car for those who drove in the mountains. Sometimes, the companies that are too far ahead of their time cannot convince buyers to jump on the bandwagon.
AMC Losing Ground
At the time the AMC Concord was released, AMC was already starting to flounder. The AMC Concord had that tough outdoor look that made it a popular choice with the treehuggers of the day. Interestingly, there are a still a few of these making their way around the roads in places like rural Colorado, Idaho, and Montana.
Low Center of Gravity for Easy Mountain Manuevers
AMC Concord came in several different model styles. Each one of them had that low lying center of gravity that made the car look like it was meant for serious climbing. Like the Subarus that are pushing one million miles or more, the Concord was an easy car for do-it-yourselfers to repair and maintain. Had the Concord been built today, it would have been embraced by many more drivers simply because it has that granola look that the hikers and yogis of today appreciate.
Would It Sell Today? Probably
The end of the AMC Concord saw the beginning of the AMC Alliance, which looked more like a delicate city car than the early rugged crossover look of the Concord. If AMC was around today, there is a possibility that the Concord and the similar cars, like the Eagle would have a large sales base. It is interesting to note that the crossover style became one of the most popular car styles of the 2000s, but AMC was the first to create this style in the 1970s.