Cars with the Wrong Names

Cars with the Wrong Names

1974 AMC HornetCarmakers have had some serious winners when it comes to names. Take the Ford Mustang, Chevy Corvette, and the Mazda Miata. Before a car is named, the manufacturers work with their marketing departments to create a name that embodies the look and feel of the car. The names are created to appeal to a particular audience, so when the marketing departments get it right, they really do get it right. But, when they get the name wrong, it can become a joke in the industry. These are a few of the comical names that do not fit the car’s style and driveability:

AMC Hornet: Since a hornet is an aggressive stinging insect, it would seem like the AMC Hornet would be an aggressively styled car with serious sting. The AMC Hornet was simply a dull car with dull styling and a relatively dull drivetrain and motor. The AMC Hornet could have been called the AMC Gold Fish, because they could move, but they were just plain boring.

Photo Courtesy of Consumer Guide Auto

Photo Courtesy of Consumer Guide Auto

Merkur XR4TI: When someone has to teach you how to say the car’s name, you already have a problem. The car should be easy to say and there should never be too many letters and numbers to remember.

Ford Aspire: This tiny little car was aspiring to be a respected car. The Ford Aspire got all of 63 horsepower which by today’s standard is extremely embarrassing. While people bought this car, no one really wanted to buy this car.

Ford Probe: Ouch. Ford got this one very wrong. While they tried to conjure a space aged sleekness, the car really just conjured up painful visits to the doctor and unusual alien investigations.

1987-Chevy-Sprint-TurboHyundai Excel: This car name is in the same category as the Ford Aspire. The Hyundai Excel really did give Hyundai a bad reputation as the sad little coupe wished it to excel to something better. The car only excelled as being a cheapo.

Chevy Sprint: This was another little car with a very bad name. Like the Excel and Aspire, the Chevy Sprint did not live up to its name. The car had barely any horsepower, so it was more of a dawdler than any type of runner.

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Cars With the Wrong Names
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Before a car is named, the manufacturers work with their marketing departments to create a name that embodies the look and feel of the car. The names are created to appeal to a particular audience, so when the marketing departments get it right, they really do get it right. But, when they get the name wrong, it can become a joke in the industry.

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