Category Archives: El Camino

Metro Cruise Draws Big Crowds

Metro Cruise Draws Big Crowds

'66 427 FairlaneCar guys and gals know all about the Woodward Dream Cruise that occurs each summer during the third weekend of August in Detroit, Michigan. However, the east side of the state is not the only place to show off your hotrod, muscle car, sportscar, or tin lizzie. Every summer for the past nine years, Grand Rapids holds the 28th Street Metro Cruise the weekend following the Dream Cruise on the fourth weekend of August. This classic car show draws huge crowds up and down the 10 miles of this business-lined five-lane road as everyone wants to see classic cars like the Ford Fairlane, Chevy Bel Air, as well as exotics like the Ferrari Testarossa and the Lotus Esprit.

Bring Back the El Camino, Please

Bring Back the El Camino, Please

1965 Chevy El CaminoOnce Volkswagen brought back the “New” Beetle several years ago (1997 to be exact), other retro treasures have slowly made their way back to the car lots. Where would we be today without the return of the Camaro in 2010? What about the iconic Mini Cooper? Even Dodge brought back the Dart (despite the fact that the car looks nothing like the original). It only seems fitting that one of the most iconic styles from the past, the Chevy El Camino, is due to make reappearance. There are several reasons why Chevy should bring back the sexy car-truck sooner rather than later:

El Camino: Did you know?

El Camino: Did you know?

'66 Chevy El CaminoThe Chevy El Camino is a special car that defined a special time. This car-turned-pickup filled a niche market in a way that few other vehicles could. Defined as a “coupe-utility vehicle,” the El Camino was found in the fields of California to the drag strips in the Midwest. Today the car finds comfort in the garages of the men and women who just cannot escape the 1970s and want to relive their glory days.

Is It a Car or a Truck?

During the heyday of automobile manufacturing in the United States, the”Big Three” of American automobile manufacturing endeavored to offer something for everyone. Engendering brand loyalty was a big part of their marketing strategy, and these companies didn’t want to lose customers because a competitor was offering a type of vehicle that they were not. Ford and General Motors were more inclined than Chrysler to engage in this tit for tat, and General Motors usually had the edge because they would often times design a competing vehicle from more than one of their divisions. For example, after the stunning success that Ford had with the Mustang, General Motors countered with the Chevy Camaro as well as the Pontiac Firebird.