Chevy Bowtie over 100 Years
Even though the Chevy models have changed significantly over the years, one thing has remained the same: every model has been labeled with the iconic bowtie logo. The first Chevy bowtie appeared on the Chevy H-2 Royal Mail and the H-4 Baby Grand. None other than William C. Durant, who founded the truly American car brand with a classy French name, designed the logo.
There are three stories about the origin of the Chevy bowtie. One rumor claimed that Durant saw the bowtie design on wallpaper he saw while staying in a French hotel. The second story claims that Durant saw the bowtie shape on a newspaper ad for Coalettes; this story came from his wife’s memory. Durant’s daughter, Margery, who claims that he doodled logos and nameplate ideas during meals, told the third story.
The first bowtie had the Chevrolet name emblazoned on it for the first 40 years, until the release of the 1947 Chevy Fleetmaster. The early bowtie logo included just the bowtie and the name brand. When the Chevy Fleetmaster debuted, Chevy executives must have thought that the logo was completely recognizable on its own so they placed the nameless bowtie over bold silver wings, representing the Art Deco airplane look that ruled the day. In the 1950s, the bowtie shared space with French fleur de lis on cars like the Bel Air and the Nomad.
Many people still think of the bowtie in bright blue, but this color and style only appeared on Camaros from 1969. The 1974 Impala wore a satin-finished bowtie, boldly placed on the center of the front grille. The models from the 1980s wore golden bowties, with newer models wearing golden bowties trimmed with silver.
Regardless of where Durant first got the idea for the bowtie, the classic logo has appeared in various attractive forms on more than 200 million Chevys in 100 years. The Chevy bowtie will continue to brand the iconic cars for many more years to come.