Chevy Special De Luxe: Not a Household Name, but You Know the Car
The Chevy Special De Luxe might not be as recognizable a name as the Chevy Corvette, Bel Air, or Camaro. You might not know the name, but you have seen the car, since it has appeared in many well-known television shows and movies.
Fans of early superhero shows like The Batman and The Adventures of Superman often were treated to images of the Special De Luxe. The cars were often used in chases and main characters were often seen driving in the cars. In both early superhero shows, the convertible versions were used. These shows were on the air in the early to mid 1950s, so the Special De Luxe was still a viable car on the roads at the time.
In movies made in the 1990s and 21st century, the Special De Luxe was one of many different cars that were used to define a time period. Since these cars were made in the 1940s, they often appeared in movies set in the 30s, 40s, and early 50s. They were classic cars that families drove and they also were seen in the hands of gangsters. The film noir classic Sin City made in 2005 features a stylish white De Luxe. The car also frequently appeared in the wildly popular Mad Men drama series on AMC. The Special De Luxe also appears several times in the 1979 Steven Spielberg movie, 1941; it’s appropriate that the car appears in the film, since models were sold in 1940 and 1941 and both model years were top sellers for Chevy and General Motors. Finally, you can see a beautifully restored one in the Leonardo DiCaprio film, The Aviator.
The car also appears in movies made in the Golden Age of Hollywood. You can see a beige De Luxe in a racing scene with James Dean in Rebel Without a Cause. A black De Luxe does a two-wheel trick in the 1955 movie Blackboard Jungle. Another film with several De Luxe sightings is the 1948 movie Bodyguard.