The Buick Riviera
The Buick division of General Motors is one of the most important automotive manufacturing concerns that the world has ever known. The company dates all the way back to 1899 when it was known as the Buick Auto-Vim and Power Company. David Dunbar Buick incorporated the company as the Buick Motor Company four years later and the rest, as they say, is history.
As optimistic as David Dunbar Buick may have been when he started out in the automotive business even he would probably find it hard to believe that his surname would be gracing quality American motor vehicles for well over 100 years.
One of the many Buick models that made a significant mark on the automotive landscape in the United States during its production run was the Buick Riviera.
One of the landmarks that any new model is going to aim for as a measure of true success is the 1 million sales mark. If you have been able to sell 1 million units of a particular automobile you have struck automotive gold.
The Buick Riviera was introduced for the 1963 model year and it remained in production through 1999. (It should be noted that there were no Rivieras produced for the 1994 model year.) During that production period of some 30 years there were over 1,127,000 units of the Riviera manufactured by General Motors, so they certainly got a lot of mileage out of the Riviera nameplate.
The Buick Riviera was a personal luxury car and it helped to define the niche. It was classy, luxurious and powerful but sporty at the same time, giving a certain demographic a little bit of everything that it was seeking and this is why the car was so popular for so long.
We will be taking a look at the Riviera in more depth in future posts so stay tuned and feel free to leave a comment if you have something to say about this classic Buick model.