Tag Archives: Look

The Forward Look Lineup and the Little Known Designer

The Forward Look Lineup and the Little Known Designer

'54 Plymouth BelvedereIn the race to build the biggest tail fins, Chrysler designers created the lineup of cars they dubbed “The Forward Look.” This style lasted from 1955-1961 and was created by Virgil Exner, who studied car design with the master, Harley Earl. These cars have a signature look that sets them apart from their General Motors competitors and continues to make them popular collectibles today.