Buy a Car & Help a Charity
As automakers work to attract new customers, many of them reach out and partner with charitable organizations. Some manufacturers will make one special vehicle and auction it off for a charitable organization. Others will make a special limited series of cars with badges and special design features. The car manufacturers then donate a percentage of the sales dollar to the charity. These are a few of the recent notables:
Warriors for Susan G. Komen
Susan G. Komen for the Cure Warriors in Pink Ford Mustang. In 2008, Ford made 2500 special Ford Mustang coupes and convertibles with the Premium V6. These special Ford Mustang variants were decorated with pink rocker stripes and a pink ribbon on the Pony fender badge on the outside. The Ford Mustang interior included charcoal leather seats embellished with pink stitching along with coordinating floor mats and an aluminum-spoke steering wheel finished in leather with pink stitching, too. In 2009, Ford only made 1000 of them. In the two years, Ford has raised over $120 million for the Susan G. Komen foundation.
Chevrolet and Local Charities
Chevy has given away millions of dollars to different charities, from Little League organizations all over the country to schools and local organization all over the country. One of the most lucrative single car auctions was for the 2014 Chevrolet C7 Stingray Corvette #1, which received a winning bid of $1.1 million. The auction was held at the 2014 North American International Auto Show in Detroit. The money went to the Detroit College for Creative Studies and the winning bidder was Rick Hendrick, who owns a NASCAR team and a Chevy dealership in Atlanta.
MINI Cooper Fights AIDS
Another vehicle that is commonly designed and auctioned is the Mini Cooper. Since 2002, MINI has hired an artist or designer to put his or her mark on a special MINI which is auctioned off to donate money to fight AIDS and HIV at the Life Ball in Vienna. The 2013 model was designed by Roberto Cavalli. In 2009, Katy Perry designed a MINI in pink leopard spots. Donatella Versace was in charge of the 2005 MINI and her black and yellow.