Model A: Shortly before the onset of the Great Depression and in the Depression’s early years, Ford Motor Company was changing tactics. The Model T was introduced in 1908, and for years, the car was unchanged and available in only black. As competitors in the auto market arose, Ford was faced with reality: to stay relevant, it would need to produce vehicles that were both attractive in appearance and performance. After a brief shutdown following a decline in sales as car-buyers began searching for options and color choices, Ford debuted the Model A.
Produced between 1927-1931, the Model A became available during the 1928 model year and came with the option of four different colors-none of them black. Millions of the new Ford sold within the first two years, and Ford was certainly enjoying its ride back to the top producing auto-makers, however, it did not quite reach the levels of General Motors, which by this time had taken full advantage in the lull of Ford sales.
Ranging in price from just $385 to $1400, these new models were an instant hit. Keep in mind, of course, the prices were relative to wages of the early 1900s. In today’s dollars, however, the lowest price of a Ford Model A was equal to about $5,022.18 today, which is often a bargain for used vehicles now. With a measly 40 horsepower, the engine was a water-cooled L-head 4-cylinder. It had a top speed of around 65 miles per hour and could get between 25-30 miles per gallon.