Mopar, which is short for motor parts (MOtor PARts), is a part of car manufacturer Chrysler Group LLC. The arm is responsible for service and parts for Chrysler vehicles. The name Mopar was first used at Chrysler in 1920, but it was not used as an official brand name until 1937. Antifreeze was the first Mopar-labeled product released. In Canada, the brand was called Chryco and AutoPar until the 1970s when just one name was used in across North America.
Enthusiasts of the brand are plentiful and include anyone who loves Chrysler vehicles. The name for the service and parts arm of the company has become one that is used for any of its automobiles: Dodge, Ram, Jeep, and now Fiat, as well as classic cars from Chrysler’s line-up. Additionally, Mopar produces special, upscale and custom versions of these cars for the fans of the brand.
Although they make very desirable performance versions of Challengers, Chargers, and other Chrysler vehicles today, many fans of Mopar prefer the classic muscle cars of the late ‘60s and early ‘70s. One of the most famous years for these popular muscle cars was 1968, when the Dodge Hemi Dart and the Hemi ‘Cuda were introduced. The 426 Hemi in the lightweight frame allowed these powerful cars to dominate in Super Stock racing. The vehicles were so successful at racing that they influenced many cars to come and dominated the track long after 1968.
The 1969 ½ Dodge Charger Daytona was another popular and powerful Mopar product that owned the race track. Its production was very limited and only 75 of the 503 made came with a Hemi engine. In addition bringing the Hemi to NASCAR, the Mopar engineers helped to introduce innovations in aerodynamics. The smooth shape and high wings on the car not only made the car extremely fast when racing, the stylish features were also available on dealership models.