Tag Archives: 1940s

Chevy Master Deluxe

Master Deluxe

1938 Chevy Master DeluxeMoving into the 1940s was a good year for Chevy. As the decade switched to 1940, General Motors sold car number 25 million moving the large car manufacturer ahead of Ford Motor Company. One of the biggest reasons that Ford moved into second place in 1940 was due to the fact that cars were advancing past the coach-look of the Model-T into the integrated sedan-look of the Chevy Master Deluxe. Ford just could change with the times fast enough.

Chevy Fleetline and the Rules of WWII

Chevy Fleetline and the Rules of WWII '48 Chevy FleetlineThe 1940s was the decade where cars began to look like modern vehicles. Gone were the days of the cars that resembled the Model-T with exterior mounted headlights, gloomy radiator jackets, and heavily spoked wheels. Harley Earl modeled the cars of the 40s after the Y-Job designed for Buick.

Sadly, as soon as the aerodynamic vehicles, like the Chevy Fleetline, were introduced to the American public World War II began. Within two months of the attack on Pearl Harbor, on February 2, 1942 the federal government halted production of civilian passenger cars. Automotive plants were retrofitted so they could be used to produce military vehicles, weapons, and airplanes.

Stylemaster The Family Car in the 1940s

The Family Car in the 1940s

1946 Chevy StylemasterThe very first driver’s training program was conducted in State College, Pennsylvania in 1934. Before that date, most drivers would get a driver’s license by visiting a local government office to pay a very small fee (like $.25) and would walk out with a license to drive. During the 1940s, most families did not have two cars, a television, and a family dog. Thinking about cars and driving cars was very different in the days of the 1940s.

Pontiac Torpedo: Art Deco at Its Finest

Pontiac Torpedo: Art Deco at Its Finest

41 Pontiac TorpedoLuxurious. Modern. Streamlined. Exuberant. The Art Deco movement of the 1930s through 1940s was the world’s way of saying that design was just as important as function. This design style was used in the visual arts and affected everything bridges and dams to jewelry, home appliances, and architecture. The design movement even made its way to automobiles and was evident in the luxurious lines, ornate hood ornaments, and modern tail lights.

Art Deco in Architecture: Visit Hoover Dam