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Chevy Delray: Typefaces Designed to Engage Buyers

Chevy Delray: Typefaces Designed to Engage Buyers

'55 Chevy DelrayWhen auto manufacturers designed new cars, they had to imagine what the car would look like on the outside, the inside, and under the hood. Cars are not released to the public in a willy-nilly fashion; they have to be tested for aerodynamics, fuel economy, and consumer desire. People love their cars because they see themselves in the style of the car. So, when manufacturers design the name, they do so by considering who they think will drive the car and what appeals to the potential drivers. This stylistic choice shows up in the typefaces that are used on the name plate for the car.