Tag Archives: Design

Chevy Master Deluxe: Major Design Milestones for Chevy

Chevy Master Deluxe: Major Design Milestones for Chevy

1939 Chevy Master DeluxeThe 1940 Chevy Master Deluxe was more than just a fancy pre-World War II car. The car was loaded with features that have remained in cars today. It was also full of unique trim and designs that set it apart from other cars of the day.

Chevy Delray: Typefaces Designed to Engage Buyers

Chevy Delray: Typefaces Designed to Engage Buyers

'55 Chevy DelrayWhen auto manufacturers designed new cars, they had to imagine what the car would look like on the outside, the inside, and under the hood. Cars are not released to the public in a willy-nilly fashion; they have to be tested for aerodynamics, fuel economy, and consumer desire. People love their cars because they see themselves in the style of the car. So, when manufacturers design the name, they do so by considering who they think will drive the car and what appeals to the potential drivers. This stylistic choice shows up in the typefaces that are used on the name plate for the car.

Get Your Hands on a Piece of Design Mastery: The Pontiac Torpedo

Get Your Hands on a Piece of Design Mastery: The Pontiac Torpedo

41 Pontiac TorpedoIn the early days of automobiles, General Motors was the king of the road. The company reigned supreme because of the high quality manufacturing procedures and the unique personalities that designers gave to each brand division and name plate. The reign during the early decades between the 1930s and 1960s rested on the shoulders of one man, and one man only: Harley Earl.

Earl and The Midas Touch