Tag Archives: Glad

Aren’t You Glad It Wasn’t Called “Zipp”?

Aren’t You Glad It Wasn’t Called “Zipp”?

'64 Dodge Dart SEIn 1960, the first Dodge Dart was released to the public. It was not the speedy little compact car that we see today. In fact, the first Dodge Dart almost was not called Dart; the bigwigs at Dodge undertook consumer survey and the name “Zipp” was well received. Somehow, the Dart project managers won the battle and Dart became a top seller for several years.