Tag Archives: Mopar

Street and Racing Technology at MOPAR

Street and Racing Technology at MOPAR

'94 Dodge ViperIn 1989, the Dodge Viper first appeared at the North American International Auto Show in Detroit. Since that striking debut, the Dodge Viper was able to resuscitate the struggling brand and inspire the Chrysler brands to create what they call “SRT” or Street and Racing Technology. Fortunately for drivers who love extra power under the hood and more style inside and out, Chrysler has already announced that SRT will become its very own brand.

Cars that Moved Brands

Cars that Moved Brands

'56 Nash RamblerSome car names are just too good to stay within one brand. While it is impossible to consider the Mustang ever belonging to a carmaker other than Ford or a Corvette not being a Chevy, there are a few car models that have switched to other makers. Most of the name switches did not take place overnight, but many involved the defunct AMC along with cars in the Mopar lineup. Here are some of the notable switches:

Mopar

Mopar

1956 ChryslerMopar, which is short for motor parts (MOtor PARts), is a part of car manufacturer Chrysler Group LLC. The arm is responsible for service and parts for Chrysler vehicles. The name Mopar was first used at Chrysler in 1920, but it was not used as an official brand name until 1937. Antifreeze was the first Mopar-labeled product released. In Canada, the brand was called Chryco and AutoPar until the 1970s when just one name was used in across North America.