As America began a new era in the early 1960s, the Studebaker Corporation was desperately tweaking a model which was losing steam. The Studebaker Lark was first introduced in 1959, but by 1961, its sales were already declining. The compact car was missing an iconic American car feature of the time: tail fins. Its design lent itself more to European style, making it difficult for the car to continue competing against other car companies such as the Big 3, which had better adapted to the fickle preferences of the American consumers.
In 1962, the Lark was redesigned so that it was lengthened, making the car look longer, wider, and lower. In an effort to add a more luxurious look to the car, it was given a new grille which had a strong resemblance to that of Mercedes-Benz. With these new additions, sales began to climb, and the Lark convertible was used as the Pace Car in the 1962 Indy 500. When a strike at the South Bend Plant began, however, its production slowed significantly. In all, 8,480 2-door hardtops and 2,681 convertible 1962 Lark units were produced.
Sadly, production of the Studebaker Lark was halted only two years later, in 1964, after struggling sale numbers continued to plague the model.