Bring Back the El Camino, Please
Once Volkswagen brought back the “New” Beetle several years ago (1997 to be exact), other retro treasures have slowly made their way back to the car lots. Where would we be today without the return of the Camaro in 2010? What about the iconic Mini Cooper? Even Dodge brought back the Dart (despite the fact that the car looks nothing like the original). It only seems fitting that one of the most iconic styles from the past, the Chevy El Camino, is due to make reappearance. There are several reasons why Chevy should bring back the sexy car-truck sooner rather than later:
1. People love cars and trucks. The El Camino appeals to both sides of the aisle. It drives like a fast car, but has the cargo capacity of a pickup truck. The front looks like a Camaro and the back is a truck. It does not get much cooler than that.
2. It would be a good idea to bring the Chevy El Camino back before Ford brings back its version: the Ranchero. This would give Chevy the opportunity to one-up its nemesis, especially since Ford delivered the first Ranchero before the El Camino along with the Mustang before the Camaro, and the Bronco before the Blazer.
3. The car-truck is fuel efficient and fast. Who doesn’t love a fuel-efficient truck? Who doesn’t love fast?
4. There is a similar model being made in Europe and Australia already. The similar model is made on a Holden Ute platform and is called the Commodore. The same platform is used on Caprice police cars, so it would be easy to modify the car-truck for drivers in the US.
5. There are plenty of muscle cars on the market, but no muscle-trucks. By bringing back the Chevy El Camino, Chevy will appease those who love the versatility of the car-truck design, especially those thousands of potential buyers who posted their love for the El Camino on Twitter.