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Top Of The Line: The 1969 Olds 98
During the halcyon days of automaking in the U.S., the Big Three were all about having every base covered, and they were serious about making sure that they offered something to fit the tastes and budgets of all consumers.
General Motors actually was able to serve as its own competition in many of these niches through its various divisions so in the big picture they were hard to compete with a lot of the time.