Plymouth and the History of the Name
In 1928, Chrysler decided to create a low-price name badge to compete with powerhouses Ford and Chevrolet. The idea was that this line would have features that the other low-priced badges did not. The badge that Chrysler created was Plymouth, which lasted until 2001 when DaimlerChrysler decided to end the brand due to low sales.
Not Named for the Town, but for Farmers’ Twine
Chrysler needed to name the new badge, so they chose Plymouth. The original Plymouth cars had a badge with a Mayflower logo, as a way to connect with buyers. But, the name was actually taken from a popular company from the 1920s: Plymouth Binder Twine, which was used in households all over the country.
Top Sellers Due to Low Price and Big Demand
Interestingly, the car that was designed to compete with the low-end brands ended up saving Chrysler itself. The Great Depression forced many Americans to sell their cars or to downsize to something smaller and more affordable. During the 1930s, Plymouths were one of the best selling car brands in the United States. The manufacturer did become an iconic American brand that consistently surprised buyers and critics.
Reminding Drivers of the Power of Plymouth Rock
As a way to keep the roots of the American lifestyle in the minds of American car buyers, Plymouth developed a line of cars that harkened back to the first Americans. In the 1950s, Americans were feeling good about themselves. They were proud to be Americans and Plymouth created a lineup of cars to replace the Deluxe. They chose the name Plymouth Concord as a reference to the city that played such a big role in American history. The Plymouth Concord was named to remind people of the city that was big news in the Revolutionary War and where many of the most popular historic Americans were born and raised. After World War II, Plymouth Binder Twine was a distant memory, so it helped the brand to return to the original Plymouth and the Plymouth Concord did the job.