Tag Archives: affordable cars

The Plymouth Road Runner

The Plymouth Road Runner

1971 Road RunnerThe muscle car era was still in full swing when the Plymouth Road Runner was introduced for the 1968 model year, but many aficionados felt as though the whole ethos of the true muscle car was being lost. The original idea at the core of the muscle car was to provide a vehicle that was basic in appearance, options and appointments so that the majority of the money spent on the car went into improving its performance. The end result was a vehicle that packed a lot of punch under the hood that was at the same time affordable to most consumers. And this would especially include younger buyers who wanted the speed but may not have had a lot of money to spend to get it. As the sixties progressed, the industry started to stray from this formula by offering more complicated cars with additional bells and whistles that subsequently carried larger price tags.