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Tag Archives: El Camino
Is It a Car or a Truck?
During the heyday of automobile manufacturing in the United States, the”Big Three” of American automobile manufacturing endeavored to offer something for everyone. Engendering brand loyalty was a big part of their marketing strategy, and these companies didn’t want to lose customers because a competitor was offering a type of vehicle that they were not. Ford and General Motors were more inclined than Chrysler to engage in this tit for tat, and General Motors usually had the edge because they would often times design a competing vehicle from more than one of their divisions. For example, after the stunning success that Ford had with the Mustang, General Motors countered with the Chevy Camaro as well as the Pontiac Firebird.
Ford Fairmont Meets El Camino as a Durango
You might think of the Ford Fairmont as one of Ford’s snoozers from the 1970s and 1980s, but there is one model that still can create a little excitement: the Ford Durango. No, this is not the precursor to the bold and beautiful Dodge Durango; rather, it is a close cousin to the Chevy El Camino. The Ford Fairmont Durango was a special edition car/truck like the El Camino and the Ford Ranchero.
Bring Back the El Camino, Please
Once Volkswagen brought back the “New” Beetle several years ago (1997 to be exact), other retro treasures have slowly made their way back to the car lots. Where would we be today without the return of the Camaro in 2010? What about the iconic Mini Cooper? Even Dodge brought back the Dart (despite the fact that the car looks nothing like the original). It only seems fitting that one of the most iconic styles from the past, the Chevy El Camino, is due to make reappearance. There are several reasons why Chevy should bring back the sexy car-truck sooner rather than later:
El Camino: Did you know?
The Chevy El Camino is a special car that defined a special time. This car-turned-pickup filled a niche market in a way that few other vehicles could. Defined as a “coupe-utility vehicle,” the El Camino was found in the fields of California to the drag strips in the Midwest. Today the car finds comfort in the garages of the men and women who just cannot escape the 1970s and want to relive their glory days.
Chevrolet El Camino
The Chevrolet is the classic car-pickup truck mash up beloved by many. Introduced in 1959, the El Camino offered consumers a utility vehicle that also looked and drove like a car. It was Chevy’s answer to the success of the very similar Ford Ranchero. The second, third, and fourth generation of the Chevrolet El Camino were based on the platform of the Chevelle, while the final generation switched to the Malibu. In spite of the car platforms, the El Camino has always been classified as a truck.
When you look through the annals of automaking history during the classic era of the American Big Three, you notice how they tried to have something for everyone. The last thing that Ford, Chevrolet, and Chrysler wanted was to lose a customer because another company had something to offer that they did not. For better or worse, this spawned a “copycat” culture. When one company released a new model that became popular with the public, you could be sure that the other companies would follow suit in short order.