Tag Archives: Marauder

Personal Luxury Cars 101

Personal Luxury Cars 101

'64 Buick RivieraCaught between a luxury car and a sport sedan, the personal luxury car was a favorite in the post-war era. The personal luxury car is typically a two-door sedan loaded with gadgets and goodies. It’s less expensive than the luxury cars typically made by manufacturers like BMW, Mercedes, and Bentley. Most of the personal luxury cars were made by American car manufacturers, although the luxurious Lincolns and Cadillacs were considered luxury cars.

The 1969 Mercury Marauder X-100

The late 1960s were a time when the early wave of personal luxury cars were out in full force, and these provided a combination of sporty good looks, power, class, and comfort. Cars like the Buick Riviera, the Pontiac Grand Prix, and the original personal luxury car, the Ford Thunderbird, were ringing up sales and turning heads on the roadways.

It was a fertile market at that time, so the Mercury division of Ford entered the fray when it introduced its own entry into the personal luxury car market, the Marauder, for the 1969 model year. The Marauder name had previously been used to identify the fastback models of the Monterey, Montclair, and Park Lane from 1963 to 1965, but ’69 was the first year that it became a model in its own right.