Tag Archives: Nash-Kelvinator

The Nash Rambler: The Big 3′s Competitor

The Nash Rambler: The Big 3′s Competitor

 Nash RamblerThe President of the Nash-Kelvinator Company, George Mason, saw that his company needed to design a car to compete with the “Big 3”, and it had to be something that those companies did not have. He decided to concentrate on a compact car that was small, yet still would fit 5 passengers comfortably.  Finally, he wanted a car that would save Nash on materials but still get great fuel economy and that would compete with companies that were dominating the lower price segment of the market (i.e. Chevrolet, Ford and Plymouth).  His outcome, the first successful modern American compact car, the Nash Rambler.