Tag Archives: Ranchero

Ford Fairmont Meets El Camino as a Durango

Ford Fairmont Meets El Camino as a Durango

1981 Ford Fairmont DurangoYou might think of the Ford Fairmont as one of Ford’s snoozers from the 1970s and 1980s, but there is one model that still can create a little excitement: the Ford Durango. No, this is not the precursor to the bold and beautiful Dodge Durango; rather, it is a close cousin to the Chevy El Camino. The Ford Fairmont Durango was a special edition car/truck like the El Camino and the Ford Ranchero.

Is It a Car or a Truck?

During the heyday of automobile manufacturing in the United States, the”Big Three” of American automobile manufacturing endeavored to offer something for everyone. Engendering brand loyalty was a big part of their marketing strategy, and these companies didn’t want to lose customers because a competitor was offering a type of vehicle that they were not. Ford and General Motors were more inclined than Chrysler to engage in this tit for tat, and General Motors usually had the edge because they would often times design a competing vehicle from more than one of their divisions. For example, after the stunning success that Ford had with the Mustang, General Motors countered with the Chevy Camaro as well as the Pontiac Firebird.